gayeski analytics


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Keynote speeches, professional workshops, and executive briefings

Each year, Dr. Gayeski is chosen to make presentations at some of the most prestigious conferences in corporate communications and training: the Council of Communications Management, International Society for Performance Improvement, International Association of Business Communicators – just to name a few.  She’s a top-rated speaker, chosen twice to do highly selective Master’s Presentations at ISPI.  She’s keynoted conferences for the US Coast Guard and the Communications Media Managers Association. 


She also frequently conducts executive briefings and workshops – among her clients have been General Electric, The Internal Revenue Service, Fiat, the US Navy, Walgreens, Cornell University, and Intel.


Among her topics are:

·         Managing and teaching Gen-Y learners

·         Communicating and training the workforce of the future

·         Leading networked organizations and virtual teams

·         New models for Instructional Design (ISD 2.0)

·         Performance consulting: strategies for high-performance workplaces

·         The future of the communications and training professions


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value chain

Demonstrating the ROI of communications


Are you challenged to prove the value of your communications systems or to predict the return on investment for a proposed project?  Symon, a leading vendor of employee communication systems, sponsored our development of a white paper that shows their sales staff and customers how to create a value chain and demonstrate the return on investment of their products. This research was showcased at a number of major international strategic communications conferences.

internationally-acknowledged experts in communication and training analytics -- as they say -- we wrote the book on it..... Managing Learning and Communication Systems as Business Assets published by Prentice-Hall in 2000.




Internal communication audits and program reviews


Do you know the cost of having an inefficient communication system in your organization?  For the Sacramento County Department of Public Works, it was a staggering $20,000 per employee, or about one day per week of time wasted looking for information or using data that was incorrect and out of date.   We conducted interviews and on-site communication setting analyses and developed strategies to reduce the inefficiencies of their information and collaboration tools, allowing the agency to make much more efficient use of taxpayer dollars, and responding more effectively to community needs. 

Other clients for whom we've done communication audits include Ithaca City School District, Manomet Center for Conservation Sciences, Cracker Barrel Old Country Store, and North Suburban Library System.


Dr. Gayeski also leads program reviews for colleges and universities, including Simmons College Communication Department, and Cornell University’s communication system for their School of Industrial and Labor Relations.

Assessing & launching new media


Many organizations are investigating the use of e-learning, and Abbott Diagnostics faced this choice in the early 1990s.  We helped them assess their current sales training programs, created several prototypes, recommended an authoring and student tracking standard, and taught their staff to produce e-learning in-house. 


Over the past 25 years, we've done similar projects to help clients such as Consolidated Diesel, Marine Midland Bank, Risk Management Association, Reliance Electric, Lederle Labs, Walgreens, Telemechanique, and Troy State University to develop internal capabilities to manage new media for marketing, instruction, and employee communication.


Corporate communications strategies / restructuring


Internal communication departments often wonder what functions they should support in-house and what should be outsourced.  Corning, Inc. engaged us to help them propose a new structure and roles for their multimedia services department. Through benchmarking, research, and analysis of their job descriptions and budgets, we developed recommendations that would result in an estimated $310,000 in savings within just 18 months.  As a part of a company-wide re-organization effort, they were the only group to have 100% of their recommendations approved.

We've also worked with many clients such as Cracker Barrel Old Country Store, Guthrie Healthcare, Ernst and Young, US Maintenance, Ontario Gaming and Lottery Corporation, to develop new internal and external communication strategies and functions.



Strategic planning for training and talent management


Is your employee and customer training as efficient, effective, and nimble as you'd like?  GAL was engaged by the US Centers for Medicare and Medicaid to assess and improve their current methods for providing training to information partners across the country. We interviewed stakeholders, did an expert review of their training design and delivery processes, and created a multi-year strategic plan that recommended new methods to streamline the development of more flexible and individualized information modules. In a subsequent project, we performed research and conducted executive briefings on attracting and retaining the best talent in a rapidly changing workforce environment. 

Among our other clients for whom we've developed human capital and corporate university strategies are ISVOR Fiat, General Electric, Bank of Montreal, and Blue Cross and Blue Shield of Western New York.    We've also conducted briefings on attracting and managing "Millennials"  (young workers) for M Lee Smith Publishers, TAP Pharmaceuticals, and the Internal Revenue Service




Business performance analysis/ improvement



Like many other manufacturers, one of Borg Warner's plants introduced an innovative new production process.  They needed to quickly spread the expertise of a few engineers throughout their line personnel across all their shifts in order to increase output and to reduce defects.  We completed a behavior-setting analysis of the production process, reviewed their communication and learning practices, and recommended several new interventions including new formats for shift meetings and employee feedback, and the creation of multimedia DVDs for manufacturing training. 

A similar project for the Raymond Corporation was so innovative that it got written up in the Wall Street Journal.


For clients Consolidated Diesel, Ontario Lottery & Gaming Corporation, and Johnson Controls we designed  knowledge management systems, business improvement strategies, and re-designed training and documentation.





Integrated marketing communications



Espar, the North American distributor of German vehicle heaters needed to improve its sales. We became a one-stop-shop agency that handled all their advertising design and placement, as well as their PR and sales training.  We were able to reduce their communication budget while also increasing visibility among key decision-makers by restructuring their publicity strategies.  Instead of lengthy training for their distributors on pay-back calculations, we came up with an electronic performance support system (EPSS) that customers and sales reps can use to instantly calculate the return on investment of an Espar heater.

We've also helped other organizations such as the North Suburban Library System and Cornell University's School of Industrial and Labor Relations to develop more effective branding and marketing communication strategies.





Instructional design strategies and standards


We're master designers and we readily share our secrets.  When the US Navy Fleet and Family Readiness training center wanted to develop a more cohesive approach to training that incorporated new training approaches and media, they called on us to develop a set of instructional design standards for their training team.  As a way to both validate and teach these standards, we are completely re-designing two current management training courses. 

We've developed similar "playbooks" on instructional design standards for General Electric, Bank of Montreal, Ball State University's telecourses, for Blue Cross and Blue Shield of Western New York's training and job aids, and we've researched and articulated the instructional brand for Johnson and Wales University.  Developing rapid and flexible approaches to learning is a critical goal: we've helped organizations like Telcordia and ISVOR Fiat develop rapid prototyping capabilities, and we've also designed innovative training courses using cutting-edge strategies for the American Management Association.