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Keynote speeches, professional
workshops, and executive briefings Each year, Dr.
Gayeski is chosen to make presentations at some of the most prestigious
conferences in corporate communications and training: the Council of
Communications Management, International Society for Performance Improvement,
International Association of Business Communicators – just to name a
few. She’s a top-rated speaker, chosen
twice to do highly selective Master’s Presentations at ISPI. She’s keynoted conferences for the US Coast
Guard and the Communications Media Managers Association. She also
frequently conducts executive briefings and workshops – among her clients have
been General Electric, The Internal Revenue Service, Fiat, the US Navy,
Walgreens, Cornell University, and Intel. Among her topics
are: ·
Managing and teaching Gen-Y learners ·
Communicating and training the workforce of the future ·
Leading networked organizations and virtual teams ·
New models for Instructional Design (ISD 2.0) ·
Performance consulting: strategies for
high-performance workplaces ·
The future of the communications and training
professions |
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Demonstrating the
ROI of communications Are you challenged to prove the value of your communications systems or to predict the return on investment for a proposed project? Symon, a leading vendor of employee communication systems, sponsored our development of a white paper that shows their sales staff and customers how to create a value chain and demonstrate the return on investment of their products. This research was showcased at a number of major international strategic communications conferences.
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Internal
communication audits and program reviews Do you know the cost of having an inefficient communication system in your organization? For the Sacramento County Department of Public Works, it was a staggering $20,000 per employee, or about one day per week of time wasted looking for information or using data that was incorrect and out of date. We conducted interviews and on-site communication setting analyses and developed strategies to reduce the inefficiencies of their information and collaboration tools, allowing the agency to make much more efficient use of taxpayer dollars, and responding more effectively to community needs.
Dr. Gayeski also leads program reviews for
colleges and universities, including Simmons College Communication
Department, and Cornell University’s communication system for their School of
Industrial and Labor Relations. |
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Assessing &
launching new media Many organizations are investigating the
use of e-learning, and Abbott
Diagnostics faced this choice in the early 1990s. We helped them
assess their current sales training programs, created several prototypes, recommended
an authoring and student tracking standard, and taught their staff to produce
e-learning in-house. Over the past 25 years, we've done similar
projects to help clients such as Consolidated Diesel, Marine Midland Bank,
Risk Management Association, Reliance Electric, Lederle Labs, Walgreens,
Telemechanique, and Troy State University to develop internal
capabilities to manage new media for marketing, instruction, and employee
communication. |
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Corporate
communications strategies / restructuring Internal communication departments often wonder what functions they should support in-house and what should be outsourced. Corning, Inc. engaged us to help them propose a new structure and roles for their multimedia services department. Through benchmarking, research, and analysis of their job descriptions and budgets, we developed recommendations that would result in an estimated $310,000 in savings within just 18 months. As a part of a company-wide re-organization effort, they were the only group to have 100% of their recommendations approved.
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Strategic planning
for training and talent management Is your employee and customer training as efficient, effective, and nimble as you'd like? GAL was engaged by the US Centers for Medicare and Medicaid to assess and improve their current methods for providing training to information partners across the country. We interviewed stakeholders, did an expert review of their training design and delivery processes, and created a multi-year strategic plan that recommended new methods to streamline the development of more flexible and individualized information modules. In a subsequent project, we performed research and conducted executive briefings on attracting and retaining the best talent in a rapidly changing workforce environment.
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Business
performance analysis/ improvement Like many other manufacturers, one of Borg Warner's plants introduced an innovative new production process. They needed to quickly spread the expertise of a few engineers throughout their line personnel across all their shifts in order to increase output and to reduce defects. We completed a behavior-setting analysis of the production process, reviewed their communication and learning practices, and recommended several new interventions including new formats for shift meetings and employee feedback, and the creation of multimedia DVDs for manufacturing training.
For clients Consolidated
Diesel, Ontario Lottery & Gaming Corporation, and Johnson Controls
we designed knowledge management systems, business improvement
strategies, and re-designed training and documentation. |
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Integrated
marketing communications Espar, the North American distributor of German vehicle heaters needed to improve its sales. We became a one-stop-shop agency that handled all their advertising design and placement, as well as their PR and sales training. We were able to reduce their communication budget while also increasing visibility among key decision-makers by restructuring their publicity strategies. Instead of lengthy training for their distributors on pay-back calculations, we came up with an electronic performance support system (EPSS) that customers and sales reps can use to instantly calculate the return on investment of an Espar heater.
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Instructional
design strategies and standards We're master designers and we readily share our secrets. When the US Navy Fleet and Family Readiness training center wanted to develop a more cohesive approach to training that incorporated new training approaches and media, they called on us to develop a set of instructional design standards for their training team. As a way to both validate and teach these standards, we are completely re-designing two current management training courses.
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